BeyondFit values your privacy. We therefore want to inform you about how we process the personal data you provide to us and what rights you have.

In summary, we process your personal data to:

o   Administer your purchase or order

o   Communicate with you in connection with the purchase, e.g. send order confirmations and reviews about your purchase

o   Send marketing and tailored information about products, your shopping cart, competitions and events via email and SMS

o   Provide you with tailored marketing in digital channels

o   Help you with customer service matters

o   Fulfill legal obligations such as the right of withdrawal, complaints and comply with the Accounting Act

Below you will find more information about how and why we process your personal data. We describe what rights you have to influence our processing, e.g. that you have a right to object to the processing. For example, you can object to marketing at any time.

We also describe what our legal basis is for the processing and how long we store your personal data.

Table of Contents

Table of Contents  1

Who is responsible for the processing of your personal data?  1

Who has access to your personal data?  2

Do we share your personal data outside the EU/EEA?  2

How can you influence our processing of your personal data?  2

Detailed description of how we process your personal data  4

Balancing of interests  7

Who is responsible for the processing of your personal data?

BeyondFit AB, with organization number 559337-8655, is responsible for the processing of your personal data (data controller) when we process your data for our own purposes.

If you have any questions regarding our processing of your personal data or if you want to exercise any of your rights, you can contact us at our email address info@beyondfit.se or call us at telephone number 076-006 66 21. Our postal address is NANNARP 379, 305 92 Holm.

Who has access to your personal data?

Your personal data is primarily processed by us at BeyondFit. However, we will share your personal data as follows.

o   To have functioning IT systems and conduct our business efficiently, we share your personal data with our IT providers. When we share your personal data with our IT providers, it is only so that they can fulfill their obligations to us.

o   To administer your payment, we share your personal data with our payment service provider. If you choose to pay by invoice, the payment service provider may share your personal data with credit reporting companies to assess your financial situation.

o   To deliver your order and handle any returns, we will share your personal data with the carrier you choose at checkout.

o   To handle customer service matters, we share your personal data with the company that provides our customer service.

o   To provide you and other potential customers with tailored marketing in digital channels, we will share your personal data with the third party that provides the digital channel.

o   We share your personal data with the franchisees who operate our physical stores

o   We share your personal data with external partners who help us administer our marketing via digital channels

Do we share your personal data outside the EU/EEA?

No, we do not share your data outside the EU/EEA. 

If you have any questions regarding how we share your personal data or if you want a copy of the appropriate safeguards we have taken, you are welcome to contact us.

How can you influence our processing of your personal data?

In accordance with data protection legislation, you have certain rights that you can use to influence how we process your personal data. Read more below.

Right to withdraw your consent and to object to processing

You have the right to withdraw  all or part of the consent given to the processing of your personal data. The withdrawal of your consent takes effect after the withdrawal has occurred.

You always have the right to object to your personal data being processed for marketing purposes and profiling, such as newsletters and tailored marketing.

You also have the right at any time to object to the processing of your personal data based on a balancing of interests. Read more about what a balancing of interests entails below. In some cases, however, you do not have the right to object to processing based on a balancing of interests, (e.g. because we must store your personal data). This is also the case if we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms or if it is for the establishment, exercise or defense of legal claims.

Right of access

You have the right to receive confirmation as to whether personal data concerning you is being processed by us as well as information about the processing we perform, e.g. the purposes of the processing and how long the data is stored. You can also access the personal data and receive a copy of the personal data that is processed by us.

Right to rectification

You have the right to rectification of any incorrect personal data concerning you and to ask us to complete incomplete personal data.

Right to erasure (the right to be forgotten) and restriction of processing

Under certain conditions, you have the right to request erasure of your personal data. Such conditions exist if, for example, the personal data are no longer necessary for the purposes for which they were collected or processed or if you withdraw your consent on which the processing is based and there is no other legal basis for the processing.

You also have the right to request that we restrict our processing of your personal data. Such conditions exist if, for example, you contest the accuracy of the data or if the processing is unlawful and you oppose the erasure of the personal data and instead request a restriction of the use of the data.

Right to lodge a complaint with a supervisory authority

You always have the right to submit a complaint to a competent supervisory authority.

Such a complaint is preferably submitted to the authority in the Member State within the EU/EEA where you have your habitual residence, where you work or where an infringement of applicable data protection laws and regulations is alleged to have occurred. The competent supervisory authority in Sweden is the Swedish Data Protection Authority. This right does not affect any other administrative review procedure or legal remedy.

 Right to data portability

You have the right to ask us to transfer some of your personal data we have about you to another company (data portability).

The right applies to personal data that you have provided to us in a structured, commonly used and machine-readable format if the processing is based on your consent or on an agreement and the processing is automated. You have the right to the transfer of the personal data directly from us to another data controller when this is technically possible.

Detailed description of how we process your personal data

Here you can read more in detail about why we process your personal data, what categories of personal data we process and what the legal basis for the processing is. You can also read about how long we store your personal data.

Purpose: To administer your purchase

Processing performed:

• Deliver your products
• Complete payment
• Send order and delivery confirmation

Personal data processed:

• Name
• Contact details (postal address, email address and telephone number)
• Order information (e.g. which product you have ordered)
• Payment information

Legal basis:

Performance of a contract

The processing is necessary for us to be able to fulfill the contract regarding your purchase. If the data is not provided, you will not be able to complete a purchase with us.

Storage period:The data is processed for twelve months after your products have been delivered.

Purpose: To send reviews to you after the purchase is completed

Processing performed:

• Send product reviews and reviews about your purchase experience

Personal data processed:

• Name
• Email address

Legal basis:

Balancing of interests

The processing is justified by our legitimate interest in being able to contact you with a request to review or rate the products you have purchased as well as your purchase experience.

Purpose: To send marketing via email and SMS

Processing performed:

• Send marketing and newsletters with offers and information via email and SMS
• Send personally tailored marketing so that you receive offers and information that we believe you are interested in
• Send information about your shopping cart if you have left our website without completing the purchase

Personal data processed:

• Name
• Email address
• Telephone number

For tailored communication and reminder about your shopping cart, the following are also processed:

• Browsing history
• Order history

Legal basis:

Balancing of interests

The processing is justified by our legitimate interest in sending relevant marketing to you as a customer of ours. You have the right to object to the marketing when the data is collected as well as at each sending.

Consent

If you have registered for our newsletters on our website or given your consent via email, we send marketing with the support of your consent.

Storage period: The data is processed for one year from the completed purchase with the support of the balancing of interests. If you have given your consent, we will send newsletters until you unsubscribe from our mailings or otherwise object to the marketing.

Legal basis:

Balancing of interests

Purpose: To administer customer service matters

Processing performed

• Answer and handle your customer service matter via email, telephone or social media

Personal data processed:

• Name
• Email address
• Telephone number
• The information you provide, e.g. order number.

Legal basis:

Legitimate interest

Our legal basis for the processing is our legitimate interest in helping you with your matter.

Storage period: The data is processed for six months from the time the matter is concluded.

Purpose: To handle the right of withdrawal, complaints or other claims

Processing performed:

• Handle any withdrawal of purchase
• Handle any complaint or other claim

Personal data processed:

• Name
• Contact details (postal address, email address and telephone number)
• Information from our communication with you in connection with your claim (e.g. information about the current order)

Legal basis:

Legal obligation and balancing of interests

Processing is necessary for us to act in accordance with consumer protection legislation and thus follow a legal obligation. We also have a legitimate interest in being able to defend ourselves against any legal claim.

Storage period:The data is processed from the time you submit your claim and is processed as long as the process regarding the claim is ongoing.

Purpose: To comply with the Accounting Act

Processing performed:

• Comply with accounting legislation

Personal data processed:

• Name
• Postal address
• Email address
• Payment history and transactions

Legal basis:

Legal obligation

The processing is necessary to comply with mandatory law, i.e. the Accounting Act.

Storage period: The data is processed for seven to eight years in accordance with the Accounting Act.

Balancing of interests

For certain purposes, we process your personal data based on a balancing of interests as the legal basis for processing. In this balancing of interests, we have assessed that our legitimate interest in carrying out the processing outweighs your interest and your fundamental rights not to have your personal data processed. What our legitimate interest is is set out in the tables above. If you would like to know more about how we have made this assessment, please feel free to contact us. You can find our contact details at the beginning of this privacy policy.

This privacy policy was established on December 6, 2021.